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Analyzing color and pattern in the context of motion is a central and ongoing challenge in the quantification of animal coloration. Many animal signals are spatially and temporally variable, but traditional methods fail to capture this dynamism because they use stationary animals in fixed positions. To investigate dynamic visual displays and to understand the evolutionary forces that shape dynamic colorful signals, we require cross-disciplinary methods that combine measurements of color, pattern, 3-dimensional (3D) shape, and motion. Here, we outline a workflow for producing digital 3D models with objective color information from museum specimens with diffuse colors. The workflow combines multispectral imaging with photogrammetry to produce digital 3D models that contain calibrated ultraviolet (UV) and human-visible (VIS) color information and incorporate pattern and 3D shape. These “3D multispectral models” can subsequently be animated to incorporate both signaler and receiver movement and analyzed in silico using a variety of receiver-specific visual models. This approach—which can be flexibly integrated with other tools and methods—represents a key first step toward analyzing visual signals in motion. We describe several timely applications of this workflow and next steps for multispectral 3D photogrammetry and animation techniques. 

Synopsis Animal communication is inherently spatial. Both signal transmission and signal reception have spatial biases—involving direction, distance, and position—that interact to determine signaling efficacy. Signals, be they visual, acoustic, or chemical, are often highly directional. Likewise, receivers may only be able to detect signals if they arrive from certain directions. Alignment between these directional biases is therefore critical for effective communication, with even slight misalignments disrupting perception of signaled information. In addition, signals often degrade as they travel from signaler to receiver, and environmental conditions that impact transmission can vary over even small spatiotemporal scales. Thus, how animals position themselves during communication is likely to be under strong selection. Despite this, our knowledge regarding the spatial arrangements of signalers and receivers during communication remains surprisingly coarse for most systems. We know even less about how signaler and receiver behaviors contribute to effective signaling alignment over time, or how signals themselves may have evolved to influence and/or respond to these aspects of animal communication. Here, we first describe why researchers should adopt a more explicitly geometric view of animal signaling, including issues of location, direction, and distance. We then describe how environmental and social influences introduce further complexities to the geometry of signaling. We discuss how multimodality offers new challenges and opportunities for signalers and receivers. We conclude with recommendations and future directions made visible by attention to the geometry of signaling.